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Users will soon have a fresh option that enables them to lessen the amount of artificial intelligence-produced videos appearing in their streams. This move comes as the platform revealed that it currently hosts more than 1 billion content made with AI.

Testing and Rollout

This change is being tested over the coming weeks before a widespread rollout. This development coincides with a rise in content created by AI, fueled by emerging AI video creators.

AI Proliferation Online

It has been noted that approximately one in 10 of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for poor-quality, bulk-generated content that is often nonsensical or dreamlike.

Our research shows that a lot of users appreciate content made with AI tools, from AI artwork to informative clips, and we want to offer the community the option to see more or less of that, based on their own preferences,” said a platform representative.

AI on the Platform

TikTok disclosed that there are now 1.3bn videos on its service tagged as artificially created. Overall, over 100 mn media items are uploaded to the platform every day, making clips made by AI a relatively small part of its overall inventory.

Customizing Your Feed

Viewers will be in a position to decrease or raise the level of AI content they see by using the content preference feature in the application and choosing AI-made media. Additional categories that can already be controlled under the filter encompass politics, style, aesthetics, and choreography.

AI Disclosure Rules

Its guidelines oblige creators to identify convincing AI-made content, and it prohibits malicious deepfakes of celebrities or emergencies. Any realistic AI video that is unmarked can be deleted under its community policies.

Additionally, the service will now apply an “AI-made” watermark to content produced via its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This action is intended to help prevent users from trying to bypass the labeling process.

AI Literacy Programs

The company is additionally introducing a $2 million educational fund for professionals and organizations to produce informative material about using AI responsibly. This project will benefit charitable organizations dedicated to training programming and robotics.

Content Safety Approach

The video-sharing app has justified its moderation strategy, following debate over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce a significant number of roles in its user protection department in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.

A senior executive stated that people-led review would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content prior to it has to be seen by humans. TikTok reported a notable drop in disturbing and violent content handled by safety staff over the previous year due to intervention by its automated systems.

We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”